Wednesday, September 28, 2011

"Promise Me"... PINK???!!!

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The gross contradictions of Pinktoberfest is highlighted by the inundation and exploitation of PINK; BREAST CANCER; and the collective personal anguish that more and more women (at younger and younger ages) are being diagnosed with breast cancer everyday. All for the sake of PROFITEERING. The industrialization of breast cancer into a lucrative (and savvy) business model is an affront not only to our intellect, but our physical well-being. Susan G. Komen is a marketing success! It feeds the Pink Beast on the one hand, while Promising a path to "salvation" from the same Beast on the other. Below is another example how Susan G. Komen smartly keeps itself a profitable entity by appealing to society's visceral fear of CANCER, and our desire "TO DO SOMETHING" (but only in a purely superficial and noncommittal manner because we have the attention span of a doorknob)...all the while ensuring its continued existence and relevancy.    ~ TC



By Karuna Jaggar, BCAction Executive Director
Posted by caitlin on September 27, 2011 – 10:57 am

Pinkwashing has reached a new low this year.

In the past, we’ve worked to demand accountability from companies who pinkwash in the name of breast cancer. We’ve seen pink alcohol. Pink buckets of fried chicken. Pink hormone-laden yogurt.
But we’re genuinely shocked to see a breast cancer organization marketing a product containing multiple chemicals categorized as toxic or hazardous. Susan G. Komen for the Cure commissioned and is now selling a perfume called Promise Me. This perfume contains chemicals that are a) categorized as toxic and hazardous, b) have not been adequately evaluated for human safety, and c) have demonstrated negative health effects. Please join us in demanding that Komen take every precaution when it comes to our health. When in doubt, leave it out!


Chemicals in Promise Me of primary concern include:
  • Galaxolide, a synthetic musk that works as a hormone disruptor and is detected in blood, breast milk, and even newborns.
  • Toluene, a potent neurotoxicant known widely as one of the toxic trio, has demonstrated a variety of negative health effects and is banned by the International Fragrance Association (IFRA).
When women’s lives are at stake we must adopt the highest standards of accountability. Komen is taking initial steps to reformulate the perfume “to remove any doubt about the ingredients.” But we’re still deeply concerned that while Komen reformulates, a product that is potentially harmful to our health is still in stores and in our homes. We urge Komen to immediately recall Promise Me.


Thank you so much for taking action. Together we will stop pinkwashing because ACTION SPEAKS LOUDER THAN PINK! 

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