....and now for something completely random....
The posting of Sunday's Random Thought only generated more thinking. As I subtly indicated, I am not one for labels, but since the marketing of cancer requires some form of appellation, I started thinking of possibilities...
[Cancer] Sojourner (n)
a person who resides temporarily in a place .... well maybe not. Temporary is subject to too many meanings.
[Cancer] Journeyer (n)
one who goes on a journey .... add in, "especially to territories unknown," and this has potential.
[Cancer] Explorer (n)
someone who travels into little known regions (especially for some scientific purpose). ... now this definitely hits a chord with me. Preface with UNWILLING EXPLORER and this may hit the mark. I can't see pink industry marketers doing cartwheels, however.
"JOIN US IN THE 3-DAY WALK TO BENEFIT 'UNWILLING BREAST CANCER EXPLORERS ' ....JOURNEYERS.....SOJOURNERS......."But these just don't sell the product does it?
They just don't capture the essence of cancer, do they?
These labels don't make a person want to run out and participate in retail philanthropy.
....
To sell a product or commodity...the Madmen[tm] have found the following to be effective. This does not make me question the Madmen [tm], but rather, their perception of the consumer. Check out NancysPoint for a different, but important take on marketing and feminism: http://nancyspoint.com/feminism-breast-cancer/
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| Junior High mentality (no offense to 13 year olds intended) |
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| Does Campbell's use lead-free and aluminum free cans? Check out the list of preservatives! |
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| This pretty much sums up the driving force behind the pinkindustry |
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| Yeah...Biff is thinking about the lack of strides in finding the CAUSE & CURE for breast cancer while swinging on the back nine |
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| Just don't inhale when using this product |
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| Beer Pong Table...Really???? |
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| ...there are no words for the feelings this ad invokes |
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